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Cycling WEBSITE ANALYSIS REPORT

In the highly competitive world of e-commerce, website performance and technology adoption play a critical role in user experience, customer retention, and overall business success.

This report provides a comprehensive analysis of 150 e-commerce websites within the cycling industry, focusing on key performance indicators and technology usage.

Utilizing metrics from Google’s Pagespeed Insights, we analyze core web vitals such as loading speed, interactivity, and visual stability, offering insights into how well these websites are optimized for performance.

Additionally, we delve into the underlying technologies powering these platforms, examining the use of e-commerce systems, web frameworks, content delivery networks (CDNs), and tag management systems.

By doing so, this report not only sheds light on the current state of the sector but also identifies best practices and areas for improvement that can give businesses a competitive edge.

Our objective is to provide an in-depth overview of the digital strategies employed by key players in the cycling e-commerce space, allowing businesses, developers, and digital marketers to benchmark their performance and technological choices against industry standards.

HIGHLIGHTS

Here is an overview of the key metrics and numbers extracted from the analysis of 150 cycling e-commerce websites:
offering a snapshot of trends such as platform usage, website performance, and technology adoption across the industry.

51% using
Shopify

while the remaining 49% use diverse platforms.

50% using
Cloud­flare

11,2% are using more than one provider.

46% using
Google Analytics

16% are even using more than one analytics tool

20% using
klaviyo

to automate marketing through e-mail or other channels

62% have
a great LCP score

LCP = largest contentful paint

40% using a Realtime Data

Realtime User Monitoring to track live user experience data

69% have rendering Problems

Rendering blocking resources, increasing rendertime and thus wait time for the user

39% have
Weight issues

are not minifying javascript and could increase the user experience with minimal effort

59% have Potential to speed up

can improve pagespeed by lazy loading offscreen images

13% serve
optimized images

Appropriately-sized images: save cellular data + improve load time

What’s your position in this race?

Is your store a winner and will it reach its destination with high performance? More than 100 metrics & the comparison to your competitors show you strengths and optimization potential in this eCommerce race.

GET THE FULL REPORT HERE

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